![]() ![]() ![]() With NVivo, a user’s research is portable, and they can work in the field, at work, at home – anywhere. It also provides tools that allow consumers to ask questions of their data in a more efficient way. NVivo gives users a place to organize and manage their material so that they can start to find insights in their data. Importantly, completing this kind of research without software can make it very hard to discover connections in a user’s data and find new insights that will give them an edge. When working with qualitative data without NVivo, users’ work will be more time consuming, challenging to manage, and hard to navigate. It’s designed to help users to organize, analyze, and find insights in unstructured or qualitative data such as: interviews, open-ended survey responses, articles, social media, and web content. NVivo is a program that supports qualitative and mixed methods research. ![]()
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